Diversity is a major concern in corporate America and will continue in the future.  The focus is on celebrating differences among people and making use of the varied perspectives that employees from different backgrounds add to the job .  Achieving success in a cultural environment different from your own requires understanding the similarities, mastering the dissimilarities, and appreciating the subjective elements of social customs and business methods.  It is important to remember different doesn't mean wrong, it means different, it is important to welcome and encourage cultural differences as they are what makes us who and what we are. 

There is value in knowing something about the nature of culture and its relationship to the individual.  In addition to living in a physical environment, an individual lives in a cultural environment consisting of manmade physical objects, social institutions, and ideas and beliefs.  Further, there are facts that indicate that it is not a simple matter to acquaint oneself with the culture of a nation.  Similarly the culture of one's own nation is complex; it too, differs by region and class. 

(Herman and Gioia, 1998, pp. 1-5; East Net, 1999, p. 1; Price, 1998, p. 1; Ellsworth, 2000,  p. 2;    Price, 1998, p. 1; WorldWide Classroom, 2000) 

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